FREE AND DISCOUNTED BESTSELLERS

Join 150,000+ fellow readers. Get free and discounted bestsellers straight to your inbox with the ManyBooks eBook deals newsletter. Signup now

international brand management of chinese companies case studies on the chinese household appliances and consumer electronics industry entering us european markets contributions to economics

The Chinese companies challenging global brands Multi-national consumer brands have benefited from the rise of the Chinese middle class. That benefit has come with minimalĀ ...

Consumer Electronics Show 2018: Chinese companies aim for success in US market The Consumer Electronics Show, or CES, kicked off on Wednesday in Las Vegas. The